4 reasons why it’s important to have a website with a responsive design

With more people browsing their favourite sites via smartphone than desktop these days, it’s important to make sure your website looks just as good on a smaller screen as it does on a bigger one. People need to be able to read your site’s text clearly, make out the images and navigate every page easily and quickly. Here’s why you should make sure your website has a responsive design.

  1. It will increase traffic

If your site hasn’t been designed with responsiveness in mind, it’s likely your bounce rate is high and traffic is low. You want to do everything you can to maximise traffic to your site and bring as much custom in as possible, and having a responsive site will enable you to do this.

  1. Google will rank your site higher

Google ranks responsive sites higher in search results, making it easier for customers to find you should they search for you online.

  1. More and more people are using mobiles

When was the last time you visited a house that had an actual computer sat on a desktop? More people are choosing to browse on tablets and, in particular, on smartphones. Whether they’re reading, playing games or shopping, more and more people are using their phones to go online while they’re on the move. Don’t lose all of those extra customers just by failing to make your site responsive!

  1. It brings your business into the 21st century

Worried your business is stuck in a time warp? Maybe your lack of a web presence is holding you back from competing against newer companies in your field, or perhaps your website hasn’t been updated for years. Do something about it – ask a web design company in Preston to make your site responsive.

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